About us
A small team. Clear ideas.
Crubby is a product studio based in Milan. We design digital menus for Italian restaurants — one at a time, done well, without rushing.
Milan, Italy
Our story
How Crubby started.
It all began with a simple observation: over a summer spent watching restaurateur friends, we noticed every venue was printing dozens of new menus a year. Paper swapped because a dish ran out, because a price went up, because an ingredient was gone.
QR menus and POS apps already existed. But they were built to manage, not to be seen. What was missing was a product that thought of the menu as the venue's calling card: well designed, editable in 30 seconds, visible on a screen in the dining room without looking like an app sitting on the table.
Crubby was born for that. A digital menu the customer sees and says “wow, that's well done” — and that the restaurateur updates from their phone while in the kitchen.
Founder
Filippo Finazzi.
Filippo Finazzi
Founder & lead productI design the product, write most of the code, and answer support emails. When you write to fil@crubby.com, I'm the one who replies — not a bot, not a BPO.
Technical + design background. Before Crubby I built web products for other brands, learning what works and what's just market noise. Crubby is the first product where I control the whole cycle: from the physical menu design to the CMS code to after-sales support.
Values
Three non-negotiable pillars.
Made in Italy
Design that's cared for
Web-native open
How we work
The principles that guide our decisions.
- 1
We ship every week.
No quarterly release cycles. Every Friday something new goes live and lands in the public changelog. If we don't ship, we don't improve.
- 2
We say no often.
One more feature is one fewer feature somewhere else. The product stays simple because we filter out what the average Italian restaurateur doesn't actually need.
- 3
The data is yours.
Never sold, never aggregated for ad networks, never used for AI training without explicit opt-in. Database in the EU, sub-processors under DPA.
- 4
No aggressive upselling.
Plans are transparent, upgrades are pull not push. If Essential is enough for you, we leave you on Essential.
- 5
Transparency > marketing.
Public roadmap, public changelog, public security posture. Marketing is the truth told well, not the truth hidden.
Current numbers
Where we are in 2026.
For release details see /changelog and /roadmap. For our security posture see /security.
Want to see if Crubby is right for you?
Half an hour together, I'll show you the product. No sales reps, no commitment. Just to see if it makes sense.